This Filipina model is smashing beauty norms.

She started the hashtag #MagandangMorenx which means “beautiful brown person” in Tagalog.

Her goal is to celebrate dark-skinned Filipinos of all genders.

She said that the reason why she started the hashtag was so that she could inspire other people who look like her, other Filipinos who look like her, to also love their skin because it’s really, really difficult to do that when moms tell kids, “Oh, don’t go outside, you’ll get too dark.”

She also added that likewise have all these billboards and things telling us that we need to whiten our skin.

She is half Filipina and half black.

She’s experienced colorism, or discrimination based on skin color, first hand in the Philippines.

In a survey of five Asian countries, skin-whitening products were most popular in the Philippines.

The Philippines were under Spanish rule for over 300 years and then the U.S. took control. That’s a really, really long time. And it really established that hierarchy.

But she wants to change that colonial mentality around beauty.

She said that she knew that colorism was such a huge issue in the Filipino community and she felt like no one was really talking about it.

She believes that it’s time for it to go.

She hopes her message of #MagandangMorenx will get people to appreciate the diversity of the Philippines.

She just wants everyone to feel super confident in their skin and really embrace what it means to be Filipino.

Watch the courageous story of Asia Jackson in this very inspiring video from AJ+.

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