They call them naked. This is because this cosmetic brand doesn’t have packaging.

Beauty Insider introduces you to Lush.

“About 40% of the price of an average cosmetic is the packaging,” explains Daniel Campbell, Lush Product Inventor. “So we take that 40% and then use it in the ingredients and use it in the method of manufacturing, use it in a way that is more responsible for our customers, our staff, and our planet.”

By going packageless, Lush contributes in saving the environment.

Most bathroom products are packaged in plastic. In six decades, 63 billion metric tons of plastic waste has been produced. Only 9% of that has been recycled. Unrecycled plastic will take 400 years to degrade, leaving behind excessive amounts of waste that can be virtually impossible to remove from the environment. If it continues, by 2050, there will be 12 billion metric tons of plastic in landfills. That amount is 35,000 times as heavy as the Empire State Building.

To see how well Lush products work, Beauty Insider Celia Skyaril tried the hot oil treatment, shampoo bar, and shower gel.

Will she switch to the naked products or stick to her old toiletries?

Click here to find out –


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