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DOT: ‘SOMEBODY FEED PHIL’ BOOSTS PH FOOD TOURISM

The Philippines’ rich culinary scene and cultural heritage have earned the global spotlight in Episode 7 of the latest season of the acclaimed Netflix travel and food series, Somebody Feed Phil.

Now streaming worldwide, the episode—part of the show’s 8th season—features host Phil Rosenthal’s flavorful journey through the bustling streets of Metro Manila and Cavite. 

Along the way, Rosenthal samples iconic Filipino dishes, meets passionate locals, and explores breathtaking cultural landmarks, including the historic district of Intramuros.

Department of Tourism (DOT) Tourism Secretary Christina Garcia Frasco welcomed the Philippines’ feature on the internationally followed show as a major boost to the country’s growing food and cultural tourism portfolio.

“The Philippines’ inclusion in the acclaimed global series underscores the Department of Tourism’s strategic push under the Marcos administration to position the country as a premier destination for food and cultural tourism, as well as film tourism.”

“The Philippines’ inclusion in the acclaimed global series underscores the Department of Tourism’s strategic push under the Marcos administration to position the country as a premier destination for food and cultural tourism, as well as film tourism. By leveraging media exposure, the DOT aims to attract visitors who are inspired by the locations featured in popular shows and films, further enhancing the country’s appeal as a vibrant travel destination,” Frasco said. 

“Viewers can look forward to a heartfelt and flavor-packed journey through both classic and contemporary Filipino dishes, engaging interactions with local chefs and residents, and breathtaking visuals of iconic landmarks. While this episode offers viewers a delightful introduction through Metro Manila and Cavite, it also serves as an invitation to explore the rich and diverse culinary experiences that await across our many regions,” the tourism chief added.

The DOT, under Frasco’s leadership, has made gastronomy and film tourism top priorities under the National Tourism Development Plan (NTDP) 2023–2028, recognizing their power to elevate the Philippines’ global profile and generate inclusive growth.

Through the DOT’s Office of Film and Sports Tourism and the National Capital Region Office, the Department provided comprehensive support for the filming of the episode in 2024—including logistical coordination, facilitation of permits and clearances, and funding assistance. 

In October 2024, the tourism head personally welcomed Phil Rosenthal, his wife Monica, and executive producer Richard Rosenthal during their stay in Manila.

“It was a joy to meet Phil Rosenthal, whose signature curiosity and humor brought our food culture to life. From street eats to heirloom recipes, the episode captures the rich flavors and the even richer warmth of Filipino hospitality. Behind the scenes, many hands came together to make this happen—a true collaboration in celebrating what makes the Philippines a tourism destination to love,” she said in a personal post.

“This feature also supports our efforts to elevate gastronomy tourism as a key strategy—inviting the world to experience the Philippines through the stories, heritage, and heart behind Filipino cuisine. We are grateful to Phil and the team for shining a global spotlight on the heart and soul of the Filipino through food,” Frasco added.

The partnership between the DOT and Somebody Feed Phil’s production company, Lucky Bastards Inc., founded by the Rosenthal brothers, reflects the Department’s commitment to promoting the Philippines through globally recognized platforms and storytelling that resonates with international audiences.

“We are hopeful that this collaboration marks just the beginning of many more opportunities to showcase the Philippines to the world through film, food, and the stories of our people,” she stressed.

“The Metro Manila–Cavite episode has become part of the series’ award-winning legacy as Netflix’s top-rated food travel show in the United States.”

Released globally on June 18, the Metro Manila–Cavite episode has become part of the series’ award-winning legacy as Netflix’s top-rated food travel show in the United States, with accolades including a Critics’ Choice Award and two Emmy nominations.

During his visit, Rosenthal immersed himself in Filipino food culture—starting with taho in Intramuros and savoring renowned dishes like sisig at Trellis in Quezon City, kaldereta and pinakbet at Aling Sosing’s in Makati, and lechon at Grace Park, a restaurant founded by the late culinary icon Margarita Forés. He also stopped by Toyo Eatery for a modern take on Bahay Kubo-inspired vegetables, and took a jeepney ride to a favorite lunch spot with his local driver, Jay.

In the cool highlands of Tagaytay and Alfonso, Cavite, Rosenthal dined at Asador Alfonso, enjoying grilled meats and seafood that fuse Spanish culinary roots with Filipino flair, and visited Chicks ni Otit, a rustic eatery owned by actress Wilma Doesn’t, known for its hearty servings and warm hospitality.

On his official website, Rosenthal praised the country: “If you really want the best of the best, I think you have to come. Because then you get to experience the richness of a culture that embraces its diverse influences and creates the sublime. A unique and undeniably world-class cuisine.”

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