The Department of Trade and Industry (DTI) implemented a 60-day price freeze on basic necessities across the entire province of Cebu in the aftermath of the recent magnitude 6.9 earthquake.
The enforcement is aligned with President Ferdinand Marcos Jr.’s directive to fully mobilize all government efforts for the relief and rescue of affected residents.
Currently, DTI monitoring teams in field offices have been deployed to actively inspect markets, verify prices, and guarantee an adequate and continuous supply of these basic goods in all affected communities.
DTI Secretary Cristina Roque emphasized that ensuring the affordability and steady supply of essential goods remains a top priority to DTI’s response.
“We recognize the heavy toll this disaster has brought to families.”
“We recognize the heavy toll this disaster has brought to families. Beyond enforcing the price freeze, our priority is to ensure that prices and supplies are affordable and stable,” Roque said.
“DTI will be vigilant in making sure that consumers are protected from undue price increases.”
“DTI will be vigilant in making sure that consumers are protected from undue price increases,” she added.
The automatic price freeze immediately took effect upon the declaration of a State of Calamity by the Sangguniang Panlalawigan (Resolution No. 1985, Series of 2025).
Consumers are urged to report any violation through email, ReportToSec@dti.gov.ph or call the 1-DTI (1-384) Hotline.
