Department of Tourism (DOT) Secretary Christina Garcia Frasco was hailed as this year’s Mabuhay Gold Awardee by the Association of Human Resources Managers in the Hospitality Industry (AHRM), the highest distinction accorded to a Filipino leader who contributes to the growth and strengthening of the country’s hospitality sector, during its 28th Mabuhay Gold Awards at the SMX Convention Center, Pasay City.
In her acceptance speech, Frasco honored the Filipino tourism and hospitality industry’s commitment to ensuring that those who bring the warmth of the Philippines to the world are protected, empowered, and never left behind.
“Every program we launch, every worker we support, every destination we uplift is an act of generosity and care toward our people.”
“My work in tourism has always been guided by a simple belief: that the Philippines is greater when we stand together, government, industry, and community, moving with the same purpose to uplift our people. Every program we launch, every worker we support, every destination we uplift is an act of generosity and care toward our people, a step toward a Philippines that thrives not for one person, but for all,” the tourism chief said.
“Our islands are beautiful, but it is our values that make the Philippines unforgettable: our resilience, our generosity, our instinct to help, our refusal to lose hope, and the grace with which we meet one another in times of challenge,” the tourism head added.
“The DOT, through its Filipino Brand of Service Excellence, continues to boost the country’s tourism industry by raising service standards nationwide.”
She proudly shared that the DOT, through its Filipino Brand of Service Excellence (FBSE), continues to boost the country’s tourism industry by raising service standards nationwide.
With 7,000 FBSE training sessions conducted, more than 380,000 stakeholders across the country have benefited.
This year alone, the DOT trained over 111,000 tourism workers, equipping them with the skills, confidence, and heart that make Filipino service stand out.
Dubbed the Philippine hospitality industry’s “Oscars,” the annual Mabuhay Awards, honors hospitality heroes in categories such as the Rank & File (Heart of the House), Rank & File (Front of the House), Supervisor Winner, HR Leader of the Year, and Mabuhay Gold Awardee, who brings the ‘Mabuhay Spirit’ to a more competitive and internationally recognized tourism industry.
