In support of the governance reform agenda of President Ferdinand Marcos Jr., the Bureau of Customs (BOC) formally launched the I AM BOC Movement, a values-driven initiative and part of commissioner Nepomuceno’s Integrity, Accountability and Modernization Program, that calls on Customs officials and personnel to take shared responsibility in strengthening integrity, upholding accountability, and advancing modernization in public service.
The IAM BOC Movement is anchored on the belief that lasting reform begins from within, through the values, mindset, and daily actions of every public servant.
By promoting ethical, transformational, and visionary leadership, the movement aims to rebuild public trust, reinforce accountability, and accelerate modernization efforts toward a more professional and service‑oriented Bureau of Customs.
Championed by Commissioner Ariel Nepomuceno, the IAM BOC Movement carries a clear message: leadership is not defined by rank or position, but by responsibility, character, and commitment to the common good.
The initiative encourages every Customs employee to take ownership of their role in building an institution grounded on integrity, accountable in its actions, and responsive to the demands of modernization.
In his message, Nepomuceno acknowledged the long‑standing challenges confronting the Bureau of Customs and the limits of leadership in addressing deeply rooted institutional issues.
“There are things that we can only do as humans, as executives. No matter how good we are, no matter how dedicated we are, no matter how good our skills are, limited ‘yan. The decades of neglect and abuse done to the BOC, ang dami‑dami naging problema,” he said.
Nepomuceno called on BOC officials and personnel to complement institutional reforms with reflection and faith, recognizing the importance of shared purpose and spiritual grounding in achieving true and genuine transformation anchored on integrity and accountability, and modernization.
He also noted that numerous stakeholders and business councils have acknowledged the positive changes taking place in the BOC in a relatively short period of time. While encouraged by this progress, Nepomuceno emphasized that the BOC can and must do more.
He urged everyone to sustain the momentum step by step and called on all personnel to extend their help and support in achieving lasting reforms through the IAM BOC Movement, stressing that integrity, accountability, and modernization can only be realized through unity, consistency, and collective effort.
“But I am confident that we can hurdle this and make the BOC an agency that will be a source of pride for us and our families. Alam ko kaya natin gawin ‘yun,” Nepomuceno stressed.
