Games and Amusements Board (GAB) Chairman Atty. Francisco Rivera welcomed Professional Chess Association of the Philippines (PCAP) President Atty. Paul Elauria, Laguna 7 Lakes Team Owner and PenOne Sports Director John Alexander, and PenOne Sports Sales Manager Hazel Cauzon at the GAB Central Office in Makati City.
Joining the officials in the courtesy call are professional chess athletes Lex Tundos and Reynaldo Pacio.
Their discussion centered on the importance of sports marketing and commercialization in expanding audience reach, attracting sponsors and advertisers, and making professional sports leagues more financially sustainable.
“Sports and business should go together.”
Rivera emphasized that sports and business should go together.
He noted that increased viewership and audience engagement could translate into greater commercial opportunities and encourage more private-sector investment in sports.
