The Department of Trade and Industry (DTI) is actively promoting the unique status of Guimaras mangoes as the first and currently the only registered Philippine product with a Geographical Indication (GI).
This places Guimaras mangoes in an exclusive global category, akin to the esteemed Cognac of France, Scotch whisky from Scotland, and Parmigiano Reggiano from Italy.
“The GI status of Guimaras Mangoes is a testament to the exceptional quality and unique heritage of this Philippine treasure,” DTI Secretary Cristina Roque said.
This GI recognition affirms the distinct quality, reputation, and specific characteristics of the Guimaras mangoes—most notably, their unparalleled sweetness, characteristic shape, and vibrant color—all attributed to Guimaras province’s unique environment and traditional farming practices.
The Intellectual Property Office of the Philippines (IPOPHL) granted this GI status to provide consumers with assurance of authenticity and high quality, while simultaneously preventing unfair competition from imitation products.
Acknowledging the product’s strong link to its origin, the Intellectual Property Office of the Philippines (IPOPHL) granted this GI status to provide consumers with assurance of authenticity and high quality, while simultaneously preventing unfair competition from imitation products.
The DTI underscores that this designation safeguards the premium value and identity of Guimaras Mango in domestic and international markets. Ultimately, this uplifts local farmers, boosts regional economic growth, and preserves the country’s rich agricultural traditions.
“The DTI is committed to working hand-in-hand with Guimaras farmers to promote and protect this distinction.”
“The DTI is committed to working hand-in-hand with Guimaras farmers to promote and protect this distinction, ensuring that consumers can enjoy the authentic taste of Guimaras Mangoes while supporting the sustainable growth of our local industries,” Roque added.
To further leverage this significant GI status, the DTI is implementing a comprehensive strategy.
This involves expanding the distribution of Guimaras Mangoes to broader markets through market access programs, all while preserving their authenticity.
Additionally, promotion and awareness campaigns are underway to educate consumers about the significance of the GI seal, highlighting its representation of quality, traceability, and cultural value.
The DTI is also committed to providing robust support for local farmers, empowering Guimaras mango growers with capacity-building programs, technical assistance, and guidance to ensure compliance with the the GI standards.
The DTI, through IPOPHL, continues to collaborate with other government agencies to strengthen the protection and promotion of the Philippine GI. These concerted effort aims to foster economic development and safeguard the country’s rich cultural and agricultural heritage.
