The Department of Trade and Industry (DTI) has released the 2025 Noche Buena price guide, which features no price increase on select holiday products following President Ferdinand Marcos Jr.’s directive to keep Noche Buena items affordable.
Of the 256 holiday food items across 14 categories, 129 retained their prices, while 95 posted minimal increases due to higher costs of ingredients, packaging, and labor.
Of the 256 holiday food items across 14 categories, 129 retained their prices, while 95 posted minimal increases.
The guide also presents new categories, such as nata de coco and kaong, to reflect the growing demand for dessert ingredients.
Meanwhile, DTI has also secured price rollbacks on six items after consultations with manufacturers.
The said items are as follows:
| Previous market price | 2025 price | |
| CDO American Style Ham 500g | ₱174.00 | ₱170.00 |
| King Sue Piña Ham 800g | ₱527.00 | ₱520.00 |
| King Sue Piña Ham 1kg | ₱643.00 | ₱637.00 |
| King Sue Sweet Ham 800g | ₱450.00 | ₱449.00 |
| Danes Queso de Bola 500g | ₱310.00 | ₱300.00 |
| Sunshine Sweet Style Spaghetti Sauce 500g | ₱52.00 | ₱48.50 |
With these adjustments, four ham products were reverted to their 2024 prices, while select queso de bola and spaghetti sauce will now be sold at prices even lower than last year.
DTI Secretary Cristina Roque said the agency is implementing measures to help Filipino consumers prepare for the holidays.
“The DTI continues to carry out the President’s call to keep basic necessities and prime commodities, and holiday goods within reach of Filipino families.”
“With the price freeze in effect for basic necessities and the adjusted prices reflected in the new price guide, the DTI continues to carry out the President’s call to keep basic necessities and prime commodities, and holiday goods within reach of Filipino families,” Roque explained.
For the complete list of the 2025 Noche Buena Price Guide, visit the DTI website and social media platforms.
Consumers can easily access the complete 2025 Noche Buena Price Guide through the DTI website and social media pages.
Reports or concerns may be directed to the 1-DTI Hotline (1-384) or email at ReporttoSec@dti.gov.ph.
