The government’s flagship affordable-food program is gearing up for a major showcase as the Department of Agriculture (DA) stages the Kadiwa ng Pangulo (KNP) Expo 2025 on November 28–30 in Intramuros, where P20 rice is set to take center stage.
Organized with national partner agencies and Farmers’ Cooperatives and Associations (FCAs), the expo marks the second edition of the KNP showcase and underscores President Ferdinand Marcos Jr.’s directive to deliver accessible, affordable, and nutritious food to Filipino families.
Leading this year’s highlights is the “Benteng Bigas, Meron Na!” rice project, a signature component of the Rice-for-All (RFA) Program. The expo will serve as the program’s largest Metro Manila rollout yet, giving consumers the chance to buy P20 rice while demonstrating how the initiative supports vulnerable sectors, including farmers, farmworkers, fisherfolk, transport groups, and low-income households.
Visitors will also get a closer look at the program’s operational model, milestones, and its role in strengthening national food and nutrition security.
Building on the momentum of its inaugural run, KNP Expo 2025 will feature the expanded KADIWA network, including Food Hubs, Centers, Stores, Model Trucks, and Karts designed to stabilize local supply chains and widen access to essential commodities.
The expo will also highlight success stories showing gains in farmer income, rural productivity, household food access, and local economic resilience, encouraging further participation and investment in the agri-fishery sector.
“This is not just a market—this is a governance instrument.”
“This is not just a market—this is a governance instrument that aligns policy, community empowerment, and agrifood systems development,” Assistant Secretary Atty. Genevieve Velicaria-Guevarra said.
“Through the P20 rice initiative and the broader KADIWA interventions, we’re institutionalizing systems that uplift farmers and keep nutritious, affordable food within reach of Filipino families,” Velicaria-Guevarra added.
Agriculture Secretary Francisco Tiu Laurel Jr. said the expo reflects the Marcos administration’s determination to turn food security from aspiration to everyday reality.
“We will continue investing in programs that expand market access, stabilize prices, and support the hardworking people who power our agricultural economy.”
“By strengthening producer–consumer linkages and cutting supply-chain inefficiencies, we are building a more equitable and sustainable food system,” Tiu Laurel said. “We will continue investing in programs that expand market access, stabilize prices, and support the hardworking people who power our agricultural economy.”
The DA invites consumers, development partners, researchers, and stakeholders to visit the three-day expo, explore a wide range of affordable agri-products, and take part in the P20 rice offering.
A free Agribusiness Investment Forum on November 29 will also be held, offering insights on market trends, value-chain opportunities, and investment prospects in the agri-fishery sector.
