Metro Manila is in for a more orderly streets and communities as the Metropolitan Manila Development Authority starts its “Yes to Ayos: Disiplina Campaign” with a soft launch in Potrero, Malabon and bares a relatable persona as the face of the campaign aimed at promoting a culture of discipline and civic responsibility among the public.
The campaign rollout is in line with President Ferdinand Marcos Jr’s directive to the agency to launch a campaign promoting discipline and responsible behavior.
MMDA Chairman Atty. Don Artes described the campaign as “more than just a slogan” but a “collective movement” which calls on every Filipino to embrace discipline, accountability, and shared responsibility in communities.
“Through this campaign, we say ‘yes’ to orderly streets, cleaner surroundings, safer neighborhoods, and a more livable Metro Manila for all,” Arte said.
“Simple, everyday acts of discipline such as proper waste disposal, following traffic rules and regulations, respecting public spaces, can lead to meaningful and lasting change.”
“It reminds us that simple, everyday acts of discipline such as proper waste disposal, following traffic rules and regulations, respecting public spaces, can lead to meaningful and lasting change,” the traffic chief added.
He also emphasized that the “Yes to Ayos” campaign will not focus on slapping penalties and instead focus on social behavioral change in public mindset towards their perception of discipline.
“We need behavioral change. We need to change the mindset of people when it comes to discipline. Not only for our community, but also for the younger generation,” Artes stressed.
Further, he said the “Yes to Ayos” initiative will incorporate two major programs of the MMDA, specifically: Bayanihan sa Barangay and Bayanihan sa Estero which both bring MMDA services closer and more accessible to the grassroots/barangay level.
For her part, Malabon City Mayor Jeannie Sandoval said the “Yes to Ayos” campaign bears a simple message with a deep meaning which calls for collective discipline, accountability, and malasakit.
“Sa Malabon, hindi na bago ang ganitong diwa (ng disiplina). Ngayon, mas pinalalakas natin ito, hindi lang bilang proyekto ng gobyerno kundi bilang kultura ng bawat Malabueño,” Sandoval said.
“‘Yes to Ayos’ is not only a slogan but it’s also the constant decisions we make everyday.”
“In order to properly implement this campaign, we need the unity of citizens. ‘Yes to Ayos’ is not only a slogan but it’s also the constant decisions we make everyday,” the lady mayor said.
𝐋𝐎𝐋𝐀 𝐃𝐀𝐈𝐒𝐘 𝐏𝐋𝐈𝐍𝐀
Taking cue from Filipino-style of discipline, the MMDA introduces the official face of the campaign: Lola Daisy Plina who will serve as a disiplina buddy- one who will remind and help people towards becoming more disciplined for a better community and more livable Metro Manila.
Wearing a house dress and sporting a gray hair bun, Lola Daisy gives out a warm and approachable Filipino cultural reference, making acts of discipline closer to home.
𝐘𝐄𝐒 𝐓𝐎 𝐀𝐘𝐎𝐒 𝐂𝐎𝐃𝐄
During the soft launch, different acts of discipline were shown showcasing the Yes to Ayos sign which serves as mark of affirmation to encourage good behavior.
Yes to Ayos Code or ten simple good habits were also introduced, namely:
• Yes sa pagtawid sa tamang tawiran.
• Yes sa pagsunod sa traffic rules and regulations.
• Yes sa walang obstruction sa sidewalk.
• Yes sa 4R’s – Refuse, Reduce, Reuse, and Recycle.
• Yes sa hindi pagsunog ng basura.
• Yes sa pagiging handa sa emergency o kalamidad
• Yes sa hindi pagyoyosi o pagve-vape.
• Yes sa tamang pagpila.
• Yes sa pagiging on-time.
• Yes sa pagiging magalang at marespeto.
Meanwhile, Barangay Potrero Chairwoman Sheryl Nolasco presented the barangay’s best practices in support of the campaign, including their initiatives in: disaster risk reduction and management, environmental zero waste management, food security and nutrition programs, health and emergency response, peace and order, and social protection and community programs.
Nolasco highlighted the “Yes to Ayos” campaign as an igniter of intensified cooperation within the barangay.
“May this campaign serve not as the end but the start, rather, of our heightened collective participation towards a barangay that is more orderly, cleaner, more peaceful, and more developed,” she said.
𝐒𝐀𝐘 𝐘𝐄𝐒 𝐓𝐎 𝐀𝐘𝐎𝐒!
Artes calls on the public to heed the call and say “Yes to Ayos!” by doing simple acts of discipline like using the pedestrian lane to cross the street, following road signs for order and safety on the road, throwing garbage responsibly, segregating trash by using correct waste bins, and ensuring that waterways are not clogged, among others.
“Together with our partner local government units, barangays, and communities, we invite you to take part in the activities lined up under this campaign. Let us work hand in hand to build a culture where being ‘maayos’ becomes a way of life,” he said.
