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CISW’s The Turning Point – The Post Pandemic Consumer: Insights and Trends

Even though COVID 19 is considered as an endemic rather than a pandemic situation these days, there are still multiple variants coming out the effects of which are still unknown. Add the Russia-Ukraine war that resulted in the increase of oil prices and we have what seems to be a rollercoaster ride of situations that we need to handle. 

With this year’s CISW’s “The Turning Point – Post Pandemic Consumer Insights and Trends” theme, we take into account the historical perspective of pandemics and its effect on cultural renewal. With every pandemic that happened in the past, there has been a rebirth that followed. Will this be the same for our time? 

What opportunities lie before us? How are consumers and businesses adjusting and coping with the many changes constantly happening? What challenges are we facing now and in the future? Are we truly on the road to recovery or should we be on the lookout to brace ourselves for more pitfalls? 

These and more will be tackled and discussed in-depth during our event. “The Turning Point –  Post Pandemic Consumer Insights and Trends” CIS Webcon will be held on November 24 and 25, 2022 starting at 1:30PM. A virtual event where we get to have a closer look at the post pandemic consumer insights and trends.

We are at a crossroads. Let’s deep dive into the new world of post-covid consumers, the new paths they are taking and potentially trek, with insights and trends that will help brands and companies to successfully navigate through the fork ahead – we are at THE TURNING POINT.

On Day 1 of the webcon, “The Consumer Awakens” sub-theme will identify new consumer needs based on recent research and understand the trends that can help pinpoint future needs and customer expectations. 

On Day 2, it will be all about New Beginnings. We’ll listen to stories that can provide innovative ideas and inspire people to address different consumer needs that emerged due to the pandemic that still continue to evolve in this endemic stage.  What is the role of brand purpose, trust, of sustainability and what other frames of references are there for brands to consider in their strategies and plans?  

We have the CEO & Chairman of Havas-Ortega as our Keynote Speaker who’ll be discussing renaissance from pandemics. What are the new realities and new expectations for marketing and businesses? 

We also have Martin Oxley of Buzzback, Joan Penaflorida of Yondu, Inc. Emma Mclnnes of YouGov, Roki Ferrer of Dentsu, Mels Timan of Nutriasia, Josh Aragon of Zagana.com, Anna Lagon of BAYO, and Germaine Reyes of Synergy Market Research. Ron Molina of Ginebra San Miguel, Phil Tiongson of Havas Ortega, and speakers from ACEN, Unilever, YouGov, the Philippine Retailers’ Association, 4As, and others to be announced soon. Our moderator will be Yayu Javier of Avanza Philippines.

Each day will have at least six speakers and will definitely be filled with insights, learnings, many bits of knowledge that each one can share with their respective companies for strategic planning and program development. 

For more information, please visit www.consumerinsighting.com

For inquiries, email us at seminars@synergy.ph or call us at +632 7957 4588.

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