The Department of Trade and Industry (DTI) and Department of Agriculture (DA) launched the Presyong Risonable Dapat Program (PRDP) – Frozen Meat Edition in Metro Supermarket, continuing their mandates to ensure stable prices of basic necessities and prime commodities.

The event commenced with the presence of officials from DTI headed by Secretary Ramon Lopez and Consumer Protection Group Undersecretary Atty. Ruth Castelo; DA represented by Agribusiness and Marketing Assistance Service (AMAS) OIC Director Dr. Ramon Yedra; and Metro Retail Stores Group Inc. headed by President and COO Manuel Alberto and Vice President for Corporate Affairs Anna Marie Periquet.

“The launching is a momentous occasion in our quest of giving greater value to consumers.”

Alberto declared the launching as a momentous occasion in their quest of giving greater value to consumers. He explained that the program is even more valuable now with the urgent need to address economic challenges brought by the pandemic, particularly high prices and shortage of supply of meat products.

Likewise, Lopez has pronounced the program as the DTI’s answer to the struggles of Filipino consumers in keeping up with the price increase brought about by the global health crisis.

Following the economic principle that prices fall as supply increases to meet demand, the PRDP links importers and retailers to increase the supply of high-quality meat products and lower its market cost.

After the ceremony, the officials inspected the Metro Supermarket’s meat section with pork and chicken products following the pricing scheme under PRDP.

Under the PRDP-FME, meat products are being sold between P200 and P250 per kilo while chicken products cost P110 per kilo.

“The government will continue to launch aggressive and collective initiatives to give consumers access to affordable frozen meat.”

Both the trade chief and Yedra have assured the public that the government will continue to launch aggressive and collective initiatives to give consumers access to affordable frozen meat.

The following meat products will be available in Taguig, Alabang, Binondo, Pasay, and Pasig Metro supermarkets:

LiempoPhp 250.00
BellyPhp 250.00
Ham/Kasim StripPhp 220.00
PiguePhp 220.00
Pork Chop SobiPhp 225.00
Ground PorkPhp 200.00
DrumstickPhp 110.00
Leg QuarterPhp 110.00
ThighPhp 110.00
Adobo CutPhp 110.00

Everyone is encouraged to follow the DTI’s Consumer Care official social media accounts for announcements regarding Consumer Welfare Month.

For consumer-related concerns and queries, send an email to or call the One-DTI (1-384) Hotline. 


Share this article:

Leave a Reply

Your email address will not be published.