The Department of Trade and Industry’s Philippine Trade and Investment Center (PTIC) in Singapore is working closely with four Filipinos from Cebu who are presently based in Singapore, to officially introduce Geopik, an app that will revolutionize the postal system in the Philippines.
Filipinos Francisco Liwa, Ivan Lacuesta, Rodessa Padrigano and John Ryan Loyloy utilize the digital address system using geohashing and geolocation technologies similar to that used by apps such as Waze or Google Maps.
Geopik converts long addresses or the absence of house numbers which is common in the Philippines, into more exact, customizable and easy-to-remember single codes. The app reduces the hassle brought by additional information to the actual address such as “house with blue gate, in front of a mango tree” by simply converting addresses to simple digital codes.
Seeing the inefficiency in the Philippines’ postal coding, the PH startup Geopik set out to offer a solution to e-commerce, logistics, and other location-dependent businesses.
“It’s such a unique experience to help build something and be part of its growth from the very beginning. This is our way of taking charge of our future and making an impact back home in the process,” said GeoPik co-founder John Loyloy.
Aligned with the Philippine government’s thrust to develop an innovative entrepreneurial culture, DTI supports startups and helps strengthen the innovation ecosystem in the country through various initiatives such engaging startup entrepreneurs.
In 2016, DTI launched the QBO Innovation Hub situated at the DTI International Building, Makati City. It is the first public-private innovation hub in the Philippines that aims to provide support services to startup and innovation entrepreneurs. The DTI partners with incubator and accelerator Ideaspace Foundation, the Department of Science and Technology (DOST), and JP Morgan.
In Singapore, parallel initiatives are being done by the PTIC led by Commercial Counsellor Glenn Peñaranda, who engages with the Filipino community by speaking at investment seminars and online channels on entrepreneurship with the goal of providing more job opportunities for Filipinos.
“Startups play a pivotal role in driving innovation and economic growth hence we are happy to help GeoPik reach out to decision-makers and to potential users. We also look forward to work with more Filipino startups here in Singapore and the region and help them scale up,” said Commercial Counsellor Peñaranda.