Categories
Politics

BINAY TO DOT: BRING BACK ‘FUN’ IN TOURISM CAMPAIGN

Senator Nancy Binay said that people behind the Department of Tourism’s enhanced branding should accept that “Love” campaign is now in a marketing limbo. “We appreciate the actions taken by the DOT against the ad agency. But the big question right now is whether or not to continue with the ‘Love’ campaign,” Binay noted. After […]

Categories
Government

DOT LAUNCHES ‘LOVE THE PHILIPPINES’ CAMPAIGN

On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration at the iconic Manila Hotel. Proudly presenting […]

Categories
Politics

DAVAO ORIENTAL LAUNCHES TOURISM CAMPAIGN

Davao Oriental has officially launched its new tourism tagline “Davao Oriental Beautiful” to entice more tourists to visit the province. Governor Corazon Malanyaon said the new tagline forms part of the province’s massive tourism and marketing strategy to further lift Davao Oriental, dubbed as the Davao region’s gateway to the Pacific. “Davao Oriental is dubbed […]