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ANGARA TO DOT: USE ‘STORYTELLING’ TO ATTRACT MORE TOURISTS

Senator Sonny Angara is urging the Department of Tourism (DOT) to use “storytelling” as a key marketing strategy to attract more tourists to the Philippines. Angara said the DOT should come up with a master plan using narratives that portray the “rich cultural heritage” of the country’s various tourist destinations. “Storytelling is a great way […]