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Amid the surging popularity of ube or purple yam in the international scene, Senator Kiko Pangilinan is looking to boost the funding for its local production under next year’s budget. In a panel interview in Naga City, Pangilinan vowed to provide more support for the production of ube, a naturally sweet, starchy vegetable grown by […]
The Philippine government is stepping up efforts to expand the country’s ube industry, distributing more than 60,000 purple yam planting materials to farmers in Leyte and Bohol as demand for the iconic crop continues to grow in both domestic and international markets. The initiative, led by the Bureau of Plant Industry (BPI) in partnership with […]
Camarines Sur (CamSur) solons led by Deputy Majority Leader Luigi Villafuerte have a fine proposal on transforming the local cultivation and international sale of purple yam or “ube,” of which Bicol is a major producer, into a multibillion-dollar global industry for the Philippines—in the same way that matcha or green tea is now a major […]
The provincial government of Camarines Sur (CamSur) is embarking on a premier value chain program from the commercial production to the export of priority crop purple yam or “ube,” cashing-in on the domestic and international sale of this tuber that has an ever-growing market here in Asia as well as in the United States (US), Europe […]
Rising international demand for authentic Asian flavors, natural food colorants, and diverse food applications drove the Philippines to generate $3.06 million in ube and ube-based product exports in 2025. This growth highlights the crop’s transition from a local staple to a premium export ingredient in key markets, including the Middle East, the United States, the […]