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Camarines Sur (CamSur) solons led by Deputy Majority Leader Luigi Villafuerte have a fine proposal on transforming the local cultivation and international sale of purple yam or “ube,” of which Bicol is a major producer, into a multibillion-dollar global industry for the Philippines—in the same way that matcha or green tea is now a major […]
The provincial government of Camarines Sur (CamSur) is embarking on a premier value chain program from the commercial production to the export of priority crop purple yam or “ube,” cashing-in on the domestic and international sale of this tuber that has an ever-growing market here in Asia as well as in the United States (US), Europe […]
Rising international demand for authentic Asian flavors, natural food colorants, and diverse food applications drove the Philippines to generate $3.06 million in ube and ube-based product exports in 2025. This growth highlights the crop’s transition from a local staple to a premium export ingredient in key markets, including the Middle East, the United States, the […]